AI in Marketing



AI or artificial intelligence plays a huge role in marketing in this modern era we now live in. At a glance, AI marketing is a method commonly used of leveraging technology in order to improve the customer journey. In marketing campaigns, it can represent a distinct advantage, in that it can be used to boost ROI. This boost is accomplished by incorporating big data analytics, machine learning along with other processes to gain a greater insight into the target audience.

AI can also improve and automate processes in marketing that were once completed by humans. This includes content generation, pay-per-click ads and even web design. When talking specifically about digital marketing, AI has the ability to streamline and optimize marketing campaigns whilst also eliminating the risk of human error. AI programs can also develop reports and data in the digital marketing space to aid the business.

Artificial intelligence plays a huge role in marketing, especially with the usage of algorithmic processes. With the existence of algorithms in automatic data analysis in social media, marketers can shift their strategies and modify their approaches in order to generate a more genuine and personalised experience. Netflix uses algorithms to recommend new shows based on previous watch history and push their own branded shows. Spotify have the Discover feature which curate whole playlists, based upon the user’s musical taste and preference. These are prime examples of big businesses making use of AI and how it can influence their marketing.

Artificial Intelligence has knowingly disrupted the marketing industry and has helped it to an increasingly personalised and precise approach. In terms of digital marketing and AI, empathy, compassion and storytelling are all attributes that machines can't emulate, at least not yet.



References:
Forbes.com. (2020). Council Post: How Artificial Intelligence Is Transforming Digital Marketing. [online] Available at: https://www.forbes.com/sites/forbesagencycouncil/2019/08/21/how-artificial-intelligence-is-transforming-digital-marketing/

Manthei, L. (2017). 5 Ways Artificial Intelligence Can Be Used in Marketing. [Blog] Emarsys. Available at: https://emarsys.com/learn/blog/5-ways-artificial-intelligence-can-used-marketing/

Comments

  1. Sam DBSFebruary 25, 2020 at 8:13 AM

    Very well explained Dylan

    ReplyDelete
  2. Carla MartinsFebruary 25, 2020 at 8:34 AM

    Well done, Dylan! AI represents a lot to Marketing

    ReplyDelete
  3. Akshay KanojiaFebruary 25, 2020 at 10:00 AM

    Very well written, Dylan. Keep up!

    ReplyDelete
  4. Natalha DiasFebruary 25, 2020 at 10:32 AM

    That is true, AI is changing the marketing scenario! Great insights! Thank you for sharing!

    ReplyDelete
  5. MelissaFebruary 25, 2020 at 2:14 PM

    It's really interesting. Thanks for sharing

    ReplyDelete
  6. Mariel MontenegroFebruary 25, 2020 at 2:45 PM

    Very accurate and informative! well done =)

    ReplyDelete
  7. ChrisChvॐFebruary 25, 2020 at 3:02 PM

    Totally agreed that marketers can shift their strategies towards a more genuine and personalised experienced with the help of AI.

    ReplyDelete
    Replies
    1. Dylan O'ReganFebruary 25, 2020 at 4:10 PM

      Gracias Chris. Thanks for taking the time to comment

      Delete
  8. Tiago PereiraFebruary 25, 2020 at 4:45 PM

    Personalization and better segmentation are the best benefits that AI marketing can bring for a variety of business, there is no doubt about it! Well done Dylan, great article.

    ReplyDelete

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